http://www.todsacerdoti.com Video Advertising, Online Monetization & Entrepreneurship Tue, 03 Aug 2010 16:47:55 +0000 http://backend.userland.com/rss092 en Fast Company recently kicked off the Influence Project, an audacious effort to determine "Who are the most influential people online right now?" Unfortunately, they have made the same critical flaw in their measurement of influence that many first time and/or unsophisticated advertisers make -- ie, focusing on clicks. ... http://www.todsacerdoti.com/2010/08/03/clicks-are-a-bad-metric-for-influence-or-anything-else/ http://www.todsacerdoti.com/2010/04/29/the-power-of-fail/ http://www.todsacerdoti.com/2010/04/10/fox-business-live/ Today I wrote a guest post for TechCrunch called "Don’t “Pull A Patzer” And Other Lessons Learned On Our Trip Down Sand Hill Road." Here is the link: TechCrunch The part of the article that seems to be generating the most amount of interest is the section titled the "Patzer Problem." ... http://www.todsacerdoti.com/2010/02/28/sand-hill-road-lessons-techcrunch-guest-post/ POV: Point of Video View more presentations from Tod Sacerdoti. http://www.todsacerdoti.com/2010/02/10/pov-point-of-video/ My company, BrightRoll, recently announced that we are larger than Hulu in video viewership as measured by Quantcast. This is an important milestone for the company and for the online video advertising business. Here is the raw data: Here is why this is important: 1. We Only Serve Video Ads. ... http://www.todsacerdoti.com/2010/02/03/brightroll-vs-hulu-why-it-matters/ In 2007, I posed the question "Is buying video advertising in social media a good idea?" as a way to highlight publisher behavior that was hurting the video advertising industry.Today, I pose the question "Is buying video advertising from a video syndicator a good idea?"  The answer is, it depends. ... http://www.todsacerdoti.com/2009/04/15/is-this-good-for-your-brand-part-two/ Since my name is Tod Sacerdoti and I twitter with short URLs such as http://tod.ly/aboat, I have received a bunch of requests about how I created my own vanity URL shortener.Get it? Tod + bit.ly = tod.ly?  It is actually quite straightforward.  To do so, follow these easy steps:  Register a (short) Vanity URL  Make sure it is ... http://www.todsacerdoti.com/2009/04/14/how-to-create-a-vanity-url-shortener-for-twitter/ Yesterday I wrote a post on AdAge on "How to Spot Fake Pre-Roll," as we have noticed a trend of online publishers and networks packaging low quality ad units as pre-roll. The article goes into detail about what to look out for and what questions you should ask to verify ... http://www.todsacerdoti.com/2008/07/24/how-to-spot-fake-pre-roll/ Call me crazy, but I thought the definitions of pre-roll and companion banners were well understood. Unfortunately, many vendors in the marketplace have begun to offer a menu of what I call video ad sausage - a mix-mash of low quality ad units being packaged as pre-roll. The simplest example of video ... http://www.todsacerdoti.com/2008/07/14/video-ad-sausage-pre-roll-needs-to-be-defined/