http://www.todsacerdoti.com Video Advertising, Online Monetization & Entrepreneurship Mon, 01 Mar 2010 00:24:35 +0000 http://backend.userland.com/rss092 en Today I wrote a guest post for TechCrunch called "Don’t “Pull A Patzer” And Other Lessons Learned On Our Trip Down Sand Hill Road." Here is the link: TechCrunch The part of the article that seems to be generating the most amount of interest is the section titled the "Patzer Problem." ... http://www.todsacerdoti.com/2010/02/28/sand-hill-road-lessons-techcrunch-guest-post/ POV: Point of Video View more presentations from Tod Sacerdoti. http://www.todsacerdoti.com/2010/02/10/pov-point-of-video/ My company, BrightRoll, recently announced that we are larger than Hulu in video viewership as measured by Quantcast. This is an important milestone for the company and for the online video advertising business. Here is the raw data: Here is why this is important: 1. We Only Serve Video Ads. ... http://www.todsacerdoti.com/2010/02/03/brightroll-vs-hulu-why-it-matters/ In 2007, I posed the question "Is buying video advertising in social media a good idea?" as a way to highlight publisher behavior that was hurting the video advertising industry.Today, I pose the question "Is buying video advertising from a video syndicator a good idea?"  The answer is, it depends. ... http://www.todsacerdoti.com/2009/04/15/is-this-good-for-your-brand-part-two/ Since my name is Tod Sacerdoti and I twitter with short URLs such as http://tod.ly/aboat, I have received a bunch of requests about how I created my own vanity URL shortener.Get it? Tod + bit.ly = tod.ly?  It is actually quite straightforward.  To do so, follow these easy steps:  Register a (short) Vanity URL  Make sure it is ... http://www.todsacerdoti.com/2009/04/14/how-to-create-a-vanity-url-shortener-for-twitter/ Yesterday I wrote a post on AdAge on "How to Spot Fake Pre-Roll," as we have noticed a trend of online publishers and networks packaging low quality ad units as pre-roll. The article goes into detail about what to look out for and what questions you should ask to verify ... http://www.todsacerdoti.com/2008/07/24/how-to-spot-fake-pre-roll/ Call me crazy, but I thought the definitions of pre-roll and companion banners were well understood. Unfortunately, many vendors in the marketplace have begun to offer a menu of what I call video ad sausage - a mix-mash of low quality ad units being packaged as pre-roll. The simplest example of video ... http://www.todsacerdoti.com/2008/07/14/video-ad-sausage-pre-roll-needs-to-be-defined/ For years, rich media fees have been a necessary evil. As of today, they are an unnecessary evil. Based on the success of recent campaigns for Liberty Mutual and National Geographic, and months of product development and testing, BrightRoll will be providing video rich media services to clients for free. ... http://www.todsacerdoti.com/2008/05/23/wsj-covers-brightroll-the-end-of-video-rich-media-fees/ Yesterday, BrightRoll announced the release of an exciting new product - HD video ad units that scale across 65% of the BrightRoll publisher network. This first to market offering - near full screen ads in high definition - represent a quantum leap in both video quality and ad effectiveness for ... http://www.todsacerdoti.com/2008/03/18/brightroll-launches-first-to-market-hd-video-advertising-unit/ The television industry delivered another blow to the advertising community yesterday when NBC announced that they would be "giving advertisers cash back for prime time ratings shortfalls from last season." Along with the writer's strike, this represents the perfect storm - television inventory is lower quality AND now in lower ... http://www.todsacerdoti.com/2007/12/12/brightroll-fills-void-left-by-tv-networks/