http://www.todsacerdoti.com Video Advertising, Online Monetization & Entrepreneurship Mon, 14 Jul 2008 16:44:10 +0000 http://backend.userland.com/rss092 en Call me crazy, but I thought the definitions of pre-roll and companion banners were well understood. Unfortunately, many vendors in the marketplace have begun to offer a menu of what I call video ad sausage - a mix-mash of low quality ad units being packaged as pre-roll. The simplest example of video ... http://www.todsacerdoti.com/2008/07/14/video-ad-sausage-pre-roll-needs-to-be-defined/ For years, rich media fees have been a necessary evil. As of today, they are an unnecessary evil. Based on the success of recent campaigns for Liberty Mutual and National Geographic, and months of product development and testing, BrightRoll will be providing video rich media services to clients for free. ... http://www.todsacerdoti.com/2008/05/23/wsj-covers-brightroll-the-end-of-video-rich-media-fees/ Yesterday, BrightRoll announced the release of an exciting new product - HD video ad units that scale across 65% of the BrightRoll publisher network. This first to market offering - near full screen ads in high definition - represent a quantum leap in both video quality and ad effectiveness for ... http://www.todsacerdoti.com/2008/03/18/brightroll-launches-first-to-market-hd-video-advertising-unit/ The television industry delivered another blow to the advertising community yesterday when NBC announced that they would be "giving advertisers cash back for prime time ratings shortfalls from last season." Along with the writer's strike, this represents the perfect storm - television inventory is lower quality AND now in lower ... http://www.todsacerdoti.com/2007/12/12/brightroll-fills-void-left-by-tv-networks/ After a few weeks of heads down work, I am happy to announce the launch of the new BrightRoll.com corporate site. We hope this new site does a better job explaining who we are, what we do, how we do it and who we do it with.  As with every site ... http://www.todsacerdoti.com/2007/12/05/brightroll-launches-new-site/ Two days after announcing our financing, we just released news of our billionth ad served which was the HP Gwen Stefani campaign. We are extremely excited about this milestone and believe it demonstrates the scale that is occurring in our business and the overall video advertising market. I ... http://www.todsacerdoti.com/2007/10/24/brightroll-serves-1-billionth-video-advertisement/ ComScore today released worldwide search statistics showing 15B monthly searches in North America, following up on their recent report showing 9.8B monthly U.S. core searches. As a video advertising executive, these numbers seemed surprisingly small given that search represents 50% of all online advertising revenue and the core revenue ... http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/ I liked the Amazon contextual links product so much that I put together a Wordpress Plugin for others to use - Amazon Links Pro. The Pro version allows you to input your Amazon Affiliates ID. Amazon Links is a Wordpress Plugin for adding relevant and contextual links to Amazon.com products. ... http://www.todsacerdoti.com/2007/08/27/amazon-links-wordpress-plugin/ I am excited to be co-chairing the host committee for Macy's Passport Fashion Show. The fashion show is a charity event that raises money for AIDS research and is one of my favorite events of the year. Tickets include an opening party with appetizers, the full fashion show and the after-party ... http://www.todsacerdoti.com/2007/08/27/macys-passport-2007/ I have been a long time Amazon.com Associate, ever since I released the eBook How To Use Google while in business school. I haven't logged into my account in years but recently logged in and was impressed to see a new Context Link product (see Google Adsense example to ... http://www.todsacerdoti.com/2007/08/15/amazon-releases-context-link/