Comments for TodSacerdoti.com http://www.todsacerdoti.com Video Advertising, Online Monetization & Entrepreneurship Thu, 24 Jul 2008 05:08:48 +0000 http://wordpress.org/?v=2.2.1 Comment on WSJ Covers BrightRoll - “The End of Video Rich Media Fees” by jeremy liew http://www.todsacerdoti.com/2008/05/23/wsj-covers-brightroll-the-end-of-video-rich-media-fees/#comment-996 jeremy liew Fri, 23 May 2008 19:13:23 +0000 http://www.todsacerdoti.com/2008/05/23/wsj-covers-brightroll-the-end-of-video-rich-media-fees/#comment-996 congrats on the new product strategy and on the coverage. it sounds like a great thing for the industry! j congrats on the new product strategy and on the coverage. it sounds like a great thing for the industry!

j

]]> Comment on BrightRoll Serves 1 Billionth Video Advertisement by jeremy liew http://www.todsacerdoti.com/2007/10/24/brightroll-serves-1-billionth-video-advertisement/#comment-167 jeremy liew Wed, 24 Oct 2007 23:01:23 +0000 http://www.todsacerdoti.com/2007/10/24/brightroll-serves-1-billionth-video-advertisement/#comment-167 congrats! congrats!

]]> Comment on Video Impressions to pass Search in Three Months by Dru’s Blog » BrightRoll announces some good news http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-166 Dru’s Blog » BrightRoll announces some good news Wed, 24 Oct 2007 22:07:36 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-166 [...] make cash out of those eyballs somehow…). If you want to see where video is headed, check out this post by Tod, our CEO. In a few words “monster [...] […] make cash out of those eyballs somehow…). If you want to see where video is headed, check out this post by Tod, our CEO. In a few words “monster […]

]]> Comment on Video Impressions to pass Search in Three Months by Steve E http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-144 Steve E Tue, 16 Oct 2007 02:20:54 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-144 I'll take you up on this wager. You are correct that the number of video impressions delivered will soon exceed the number of searches conducted. However, from a revenue perspective that statistic is beside the point. The number of eyeballs you can capture has become less relevant than the number of actions you can produce. It's 2007; we've long since moved from cost per impression to cost per click and cost per action. A search impression on Google generates about 20 cents of profit for the company. Do you really think that a video impression is worth even a measurable fraction of that? I’ll take you up on this wager. You are correct that the number of video impressions delivered will soon exceed the number of searches conducted. However, from a revenue perspective that statistic is beside the point. The number of eyeballs you can capture has become less relevant than the number of actions you can produce. It’s 2007; we’ve long since moved from cost per impression to cost per click and cost per action. A search impression on Google generates about 20 cents of profit for the company. Do you really think that a video impression is worth even a measurable fraction of that?

]]> Comment on Video Impressions to pass Search in Three Months by More online videos than search (soon!) « Lightspeed Venture Partners Blog http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-143 More online videos than search (soon!) « Lightspeed Venture Partners Blog Fri, 12 Oct 2007 01:09:11 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-143 [...] models, video. trackback Tod Sacerdoti, CEO of the online video ad network Brightroll, notes that video impressions will soon pass number of searches. 1. U.S. video impressions will pass core search impressions in the next three months 2. U.S. [...] […] models, video. trackback Tod Sacerdoti, CEO of the online video ad network Brightroll, notes that video impressions will soon pass number of searches. 1. U.S. video impressions will pass core search impressions in the next three months 2. U.S. […]

]]> Comment on Video Impressions to pass Search in Three Months by Whoa There: Video Views to Pass Searches? « NewTeeVee http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-142 Whoa There: Video Views to Pass Searches? « NewTeeVee Thu, 11 Oct 2007 18:11:42 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-142 [...] There were 9.1 billion video views in July, up from 8.4 billion in May and 7 billion in March, notes Tod Sacerdoti, CEO of video advertising startup BrightRoll (I fact-checked the numbers and found [...] […] There were 9.1 billion video views in July, up from 8.4 billion in May and 7 billion in March, notes Tod Sacerdoti, CEO of video advertising startup BrightRoll (I fact-checked the numbers and found […]

]]> Comment on Video Impressions to pass Search in Three Months by Joseph Smarr http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-140 Joseph Smarr Wed, 10 Oct 2007 22:06:16 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-140 Wow, sounds like you're in the right line of business! :) js Wow, sounds like you’re in the right line of business! :) js

]]> Comment on Amazon Links Wordpress Plugin by Mark http://www.todsacerdoti.com/2007/08/27/amazon-links-wordpress-plugin/#comment-102 Mark Mon, 24 Sep 2007 07:19:19 +0000 http://www.todsacerdoti.com/2007/08/27/amazon-links-wordpress-plugin/#comment-102 This looks to be an excellent plugin. I have readers from several countries, does this plugin recognise their country of origin and select the appropriate Amazon ID code or does it rely on Amazon doing that once the visitor land on the Amazon site? This looks to be an excellent plugin. I have readers from several countries, does this plugin recognise their country of origin and select the appropriate Amazon ID code or does it rely on Amazon doing that once the visitor land on the Amazon site?

]]> Comment on Is this good for your brand? by Crackle, after dropping user-generated video, sees money roll in | BlogForward : Money http://www.todsacerdoti.com/2007/08/08/is-this-good-for-your-brand/#comment-35 Crackle, after dropping user-generated video, sees money roll in | BlogForward : Money Mon, 10 Sep 2007 20:27:25 +0000 http://www.todsacerdoti.com/2007/08/08/is-this-good-for-your-brand/#comment-35 [...] recently gave up on advertising on user-generated sites, because of the danger posed to brands by raucous images like the ones he blogs about here (scroll down, only if you can handle quasi [...] […] recently gave up on advertising on user-generated sites, because of the danger posed to brands by raucous images like the ones he blogs about here (scroll down, only if you can handle quasi […]

]]> Comment on Amazon Links Wordpress Plugin by Mike Wilson http://www.todsacerdoti.com/2007/08/27/amazon-links-wordpress-plugin/#comment-30 Mike Wilson Fri, 07 Sep 2007 20:06:19 +0000 http://www.todsacerdoti.com/2007/08/27/amazon-links-wordpress-plugin/#comment-30 Tod, This is an excellent plugin which works very well in getting started with Amazon Affiliates. Just one suggestion, if I may: The Settings are not persisted anywhere, so every time you wish to adjust the setup (other than your affiliate id) all your settings need configuring from scratch. All in all, an excellent plugin - many thanks. Mike Tod,

This is an excellent plugin which works very well in getting started with Amazon Affiliates.

Just one suggestion, if I may: The Settings are not persisted anywhere, so every time you wish to adjust the setup (other than your affiliate id) all your settings need configuring from scratch.

All in all, an excellent plugin - many thanks.

Mike

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