For years, rich media fees have been a necessary evil. As of today, they are an unnecessary evil.
Based on the success of recent campaigns for Liberty Mutual and National Geographic, and months of product development and testing, BrightRoll will be providing video rich media services to clients for free. See our press release or Emily Steel’s article in the Wall Street Journal (free | paid).
We believe video advertisers will maximize the value of their advertising budgets by spending money only on the creative assets and media inventory. Adding an rich media additional vendor into the process complicates execution, limits distribution and costs a significant percentage of the overall budget.
Put simply, the only people getting rich off of rich media are the vendors.
A few years ago, rich media vendors emerged to help agencies take static banner assets and make them more exciting, more engaging and, hopefully (but rarely), higher performing. However, video creative assets costs hundreds of thousands of dollars to create and are already exciting, engaging and high performing.
Online video advertisers are different. They need the industry’s best video ad units and video distribution technologies, coupled with creative custom skins and branding elements, to maximize their video ad budgets.
Now advertisers can execute their video campaigns efficiently and in their entirety, with BrightRoll. In-stream and in-banner video advertising distribution on the largest branded and only transparent video ad network.
If you would like to learn more, please don’t hesitate to contact us. We look forward to serving you and clients.
congrats on the new product strategy and on the coverage. it sounds like a great thing for the industry!
j