http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/ Video Advertising, Online Monetization & Entrepreneurship Fri, 12 Mar 2010 02:56:14 +0000 http://wordpress.org/?v=2.2.1 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-166 Dru’s Blog » BrightRoll announces some good news Wed, 24 Oct 2007 22:07:36 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-166 [...] make cash out of those eyballs somehow…). If you want to see where video is headed, check out this post by Tod, our CEO. In a few words “monster [...] […] make cash out of those eyballs somehow…). If you want to see where video is headed, check out this post by Tod, our CEO. In a few words “monster […]

]]> http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-144 Steve E Tue, 16 Oct 2007 02:20:54 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-144 I'll take you up on this wager. You are correct that the number of video impressions delivered will soon exceed the number of searches conducted. However, from a revenue perspective that statistic is beside the point. The number of eyeballs you can capture has become less relevant than the number of actions you can produce. It's 2007; we've long since moved from cost per impression to cost per click and cost per action. A search impression on Google generates about 20 cents of profit for the company. Do you really think that a video impression is worth even a measurable fraction of that? I’ll take you up on this wager. You are correct that the number of video impressions delivered will soon exceed the number of searches conducted. However, from a revenue perspective that statistic is beside the point. The number of eyeballs you can capture has become less relevant than the number of actions you can produce. It’s 2007; we’ve long since moved from cost per impression to cost per click and cost per action. A search impression on Google generates about 20 cents of profit for the company. Do you really think that a video impression is worth even a measurable fraction of that?

]]> http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-143 More online videos than search (soon!) « Lightspeed Venture Partners Blog Fri, 12 Oct 2007 01:09:11 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-143 [...] models, video. trackback Tod Sacerdoti, CEO of the online video ad network Brightroll, notes that video impressions will soon pass number of searches. 1. U.S. video impressions will pass core search impressions in the next three months 2. U.S. [...] […] models, video. trackback Tod Sacerdoti, CEO of the online video ad network Brightroll, notes that video impressions will soon pass number of searches. 1. U.S. video impressions will pass core search impressions in the next three months 2. U.S. […]

]]> http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-142 Whoa There: Video Views to Pass Searches? « NewTeeVee Thu, 11 Oct 2007 18:11:42 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-142 [...] There were 9.1 billion video views in July, up from 8.4 billion in May and 7 billion in March, notes Tod Sacerdoti, CEO of video advertising startup BrightRoll (I fact-checked the numbers and found [...] […] There were 9.1 billion video views in July, up from 8.4 billion in May and 7 billion in March, notes Tod Sacerdoti, CEO of video advertising startup BrightRoll (I fact-checked the numbers and found […]

]]> http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-140 Joseph Smarr Wed, 10 Oct 2007 22:06:16 +0000 http://www.todsacerdoti.com/2007/10/10/video-impressions-to-pass-search-in-three-months/#comment-140 Wow, sounds like you're in the right line of business! :) js Wow, sounds like you’re in the right line of business! js

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