TodSacerdoti.com

I am excited to be co-chairing the host committee for Macy’s Passport Fashion Show. The fashion show is a charity event that raises money for AIDS research and is one of my favorite events of the year.

Tickets include an opening party with appetizers, the full fashion show and the after-party with the models at SLIDE. The pre-party includes local cuisine and cocktails, and music spun by DJ Donovan. The fashion show features collections including Calvin Klein, Marc Ecko, Levi’s, Calvin Klein Underwear and much more. The post-party is at SLIDE with resident DJs Solomon and Chris Clause

Macy’s Passport Opening Night
Wednesday, September 19, 2007
Fort Mason Center, Festival Pavilion
6:00 pm Pre-Party
8:00 pm Show
11:00 pm Post-Party

Invitation - http://www1.macys.com/campaign/passport/index.jsp
Buy Tickets - http://www.ticketmaster.com/artist/834445
See Who’s Coming - http://www.socializr.com/event/513086233

Featured Collections will include Calvin Klein, Via Spiga, Marc Ecko, Epic Threads, Levi’s, Academy of Art and Calvin Klein Underwear. This spectacular show will conclude with an epic silver finale with one of a kind pieces from world class designers.

Hosted by: Auren Hoffman, Brendan Coen, Christina Spaulding, DJ Donovan, Don Davis, Elizabeth Johnson, George Karpaty, Irene Hernandez-Feiks, Jessica Mullens, Jonathan Abrams, Kim Wilsey, Kirsten Bartok, Letitia Kim, Lucy Jacobs, Michael Kim, Missy Cohan, Nate Valentine, Nina Oestlien, Rebecca Sacerdoti, Rob Bailey, Todd Palmerton, Tod Sacerdoti, Trevor Hewitt, Zaw Thet

Matt Marshall wrote on VentureBeat:

Advertisers in UK yank ads from Facebook when they realize the ads are posted next to the group page of a far-right-wing political party. Slowly but surely, advertisers are beginning to realize how dangerous it is to run campaigns in social networking sites. Tod M. Sacerdoti, founder of BrightRoll, which inserts advertising into videos for clients, told us recently he has all but abandoned serving social network sites, after seeing multiple examples of advertising networks exposing major advertising brands to lewd, quasi-porn video content.

The question remains, “Is placing your brand next to social networking / user generated content a good idea?”  I believe the answer is clear, it depends.  Put simply, if your brand is sensitive to adjacent placement and even a .1% chance that you end up next to an inappropriate image, video or political opinion, than it is NOT a good idea.  If your brand is adjacent placement resistant, such as a piece of entertainment content, AXE Body Spray or otherwise more edgy brand, than it can be a good idea.

I was forwarded a link last week to a video on the site Heavy.com.   To me, this was the most recent, and perhaps most glaring, example where adjacent ad placement is definitely questionable.  Here are the three screenshots I took and I ask the simple question, “Is this good for your brand?”  I think, in this case, the answer is crystal clear.